Sri Lanka Telecom (SLT) and SLT Mobitel unveiled their unified brand identity on January 1, 2021, at SLT Headquarters forming a formidable force creating a lasting legacy as the national Information and Communications Technology (ICT) solutions leader.
The historic unification of products and services were symbolically launched at the event that took place with the participation of Rohan Fernando, Chairman, Sri Lanka Telecom Group; Lalith Seneviratne, Group Chief Executive Officer, Sri Lanka Telecom; Kiththi Perera, Chief Executive Officer, Sri Lanka Telecom; Chandika Vitharana, Acting CEO, SLT Mobitel and other key officials of the Sri Lanka Telecom Group.
This historic unification will be an impetus to the Government’s effort to create a technology driven economy and a technology-based society, with SLT-MOBITEL contributing immensely towards the digitalization of Sri Lanka.
For over 163 years Sri Lanka Telecom PLC has solved the country’s need for connectivity, operating on Fixed, Mobile, and Other operational segments, with SLT recognized as the fixed line powerhouse brand and Mobitel the benchmark for mobile services. Together, SLT and Mobitel strengthen the country’s ICT infrastructure, empowering people, and transforming businesses with digitalization.
The brand unification brings Sri Lanka Telecom and Mobitel products and services under a single brand. The new brand identity will strengthen the brand equity of SLT-MOBITEL, synergizing the goodwill gained by both to one strong brand with digitalization at its core. A brand that consumers readily recognize, trust, and accept.
The new brand identity brings the brands together in a setting that is instantly recognizable to the consumer and portrays the unified relationship. The change in the logo is underpinned by a company-wide realignment and unification of service, truly representative of SLT. SLT-MOBITEL enables the fulfillment of customer aspirations, be it in life or in work, making for greater efficiency, ease, and limitless opportunities.
Through Sri Lanka Telecom, SLT-MOBITEL provides telecom networks and ICT services to organizations of all proportions across all economic sectors, other telecommunications operators and internet service providers (ISPs), public sector institutions, and domestic customers. These efforts are supplemented by an array of technologies including optical fiber, ADSL2+, VDSL2, carrier-grade Wi-Fi, and both fixed and mobile 4G LTE technologies. The Company also uses its multiple international submarine cable networks to offer state-of-the-art global services, securing its position as a key global player in the telecom industry.
Via Mobitel, SLT-MOBITEL offers mobile ICT services including mobile telephony, high-speed broadband, enterprise solutions, international services, and a range of value-added services with national coverage. As the fastest 4.5G/4G+ mobile network in Sri Lanka, Mobitel offers an unparalleled broadband network recognized by Ookla Speedtest Awards as the fastest mobile network in Sri Lanka. Mobitel has innovated market breakthrough products such as Master and Sri Flix for the local market, having carried out the biggest broadband expansion carried out in 2019 with over US$ 100 million investments. The first operator in South Asia to trial 5G over a mobile network, Mobitel is at the forefront of digital technology in Sri Lanka gearing up the country for the deployment of 5G.
Sri Lanka Telecom PLC is the National Information and Communications Technology (ICT) solutions provider and the leading broadband and backbone infrastructure services provider in Sri Lanka for over 163 years. SLT enables opportunities that empower Sri Lankans and elevates the country’s standing in the global arena. SLT’s transformation into a digital service provider has seen the Company move beyond telecommunications services to provide a variety of services and solutions that cater to a digital lifestyle.
Mobitel, the mobile arm of SLT launched the First Commercial 4.5G/4G+ Mobile Network in South Asia in 2018 and was the first network in South Asia to successfully showcase the deployment of 5G over a Mobile Network by connecting a commercial Mobile smartphone to its 5G network exceeding speeds of 1.55Gbps. Mobitel has made great strides in recent years to expand its influence in NB-IoT, Automation, Artificial Intelligence, and Critical Communication technologies and solutions and has been adjudged as the Fastest 4G-LTE network in Sri Lanka for two consecutive years by Ookla, the global leader in internet speed and testing applications.